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	<title>ScottyMcGregor.Com &#187; getresponse</title>
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	<link>http://scottymcgregor.com</link>
	<description>Blending Innovative Online Marketing With Personal Development</description>
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		<title>The Must Have #1 Marketing Tool</title>
		<link>http://scottymcgregor.com/the-must-have-1-marketing-tool/</link>
		<comments>http://scottymcgregor.com/the-must-have-1-marketing-tool/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:13:50 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[ONLINE MARKETING]]></category>
		<category><![CDATA[autoreponders]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[getresponse]]></category>
		<category><![CDATA[list building]]></category>

		<guid isPermaLink="false">http://scottymcgregor.com/?p=95</guid>
		<description><![CDATA[OK, do you really want to be a good online marketer? If so, then with out a doubt you need yourself  the most powerful marketing tool to date, and its called the&#8230; Autoresponder! So if you have been in business for a while and you have built yourself a list of customers you will need [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fscottymcgregor.com%2Fthe-must-have-1-marketing-tool%2F&amp;source=ScottPotential&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<p><span style="font-size: medium;"><a href="http://scottymcgregor.com/wp-content/uploads/2009/09/images.jpg"><img class="alignleft size-full wp-image-208" title="images" src="http://scottymcgregor.com/wp-content/uploads/2009/09/images.jpg" alt="" width="150" height="106" /></a>OK, do you really want to be a good online marketer? If so, then with out a doubt you need yourself  the most powerful marketing tool to date, and its called the&#8230;<span id="more-95"></span></span></p>
<p><span style="font-size: medium;">Autoresponder!</span></p>
<p><span style="font-size: medium;">So if you have been in business for a while and you have built yourself a list of customers you will need to keep in touch with them. Now imagine how hard it will be staying in contact with 100 customers, quite a lot of work involved right? Ok, so now imagine having a list of 3000 customers, now thats going to be an utter nightmare yea? Well if have yourself a well set up autoresponder system like <span style="color: #33cccc;"><a href="http://www.getresponse.com/index/scottmcgregor1" target="_blank">Getresponse</a></span>, you will save untold amounts of time and be able to follow up and convert your customers into buyers all automated!</span></p>
<p><span style="font-size: medium;">I think the statistic is about 70% of the people you bring to your site will not purchase immediately, so what you need to is follow up on these leads with a series of e-mails, maybe give them a free gift, an e-book, video or even just some tips and advice. These free gifts will certainly help you build your rapport with your lead and will certainly help convert them into a new customer.</span></p>
<p><span style="font-size: medium;">Your autoresponder will help build the relationship and trust you need to start converting these leads. People like to feel important and an e-mail from you time to time  will definitely help you achieve this. I usually set my campaigns to email out every 3 days which is good time frame to insure your not smothering your customer nor letting them forget about you.</span></p>
<p><span style="font-size: medium;">*Regular updates will keep your offer at the forefront of the customers mind.</span></p>
<p><span style="font-size: medium;">*Send e-mails to market special events or new offers to your entire list with a click of a button.</span></p>
<p><span style="font-size: medium;">*Connect your blog posts to your email list so they can stay updated with your latest news/tips/events or whatever it may be you offer</span></p>
<p><span style="font-size: medium;">* Insure you Follow up with a thank-you message when your customer decides to buy.</span></p>
<p><span style="font-size: medium;">Once a lead becomes a customer your autoresponder can keep you in touch with them to build long term trust so that they may come back and buy from you in the future. The most effective autoresponder I have found is <span style="color: #333399;"><a href="http://www.getresponse.com/index/scottmcgregor1" target="_blank">Getresponse</a></span> and that is what I currently use for my online business.</span></p>
<p><span style="font-size: medium;">It is super easy to set up and it has step by step video tutorials walking you through the process.</span></p>
<p><span style="font-size: medium;">I will be back with more tips and recommendations a bit later my friends.</span></p>
<p><span style="font-size: medium;">Have yourself a great day!</span></p>
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